Groundswell by Charlene LiMy rating: 4 of 5 stars
When this book first came out in 2008, it was portending a megatrend. It was definitely a glimpse into the future. The authors got it so right that even 3 years later, the book remains relevant. I would recommend it to anyone wanting to learn or understand the social media "groundswell", which is becoming more fully integrated into the mainstream and less of a phenomenon with each passing day.
The book provides a great overview, supplemented with some pertinent case studies, showing how social media is impacting businesses, and will continue to do so. I think it would be especially beneficial to the executive who wants to know what social media can do for his organization. It will help you establish a foundation for learning.
SH
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