Greetings fellow branders!
There was a great opinion piece in the New York Times on 7/13/11 by Tom Friedman sent to me by my supremely talented and well read (and unfortunately also unemployed) long time friend rocketsredglare@earthlink.net . To be honest, I am not a huge fan of Friedman, but maybe I am just jealous. I think he is always looking for the next megatrend, and sometimes uses the metaphorical hammer to bang facts into line to support his thesis. Not this time, though. Tom nails it.
Friedman's piece discusses the increasing productivity of American business in response to great recession, and how this has led companies to be even more stringent in their hiring practices. What companies want, according to Friedman, are employees who can "invent, adapt, and reinvent their jobs every day". The title refers to a book being released in 2012 by Reid Garrett Hoffman, LinkedIn founder, and co-author Ben Casnocha.
One bit of advice that Hoffman disseminates should resonate with all of us, whether we are looking for employment, building a brand, or doing both. Approach your career strategy in the same manner of an entrepreneurial starting a business, Hoffman shares. Be nimble, be resilient, network and be constantly learning. In today's hypercompetitive, highly productive business environment, this is sound advice for all of us.
SH
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